CREATIVE PLANNING

Latest filing: Mar 05, 2025 (42 days ago)
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AUM

$217,399,324,981
24% change vs. 1 year ago
62% change vs. 3 years ago
354% change vs. 5 years ago
1394% change vs. 10 years ago

Employee Count

1,428
8% change vs. 1 year ago
54% change vs. 3 years ago
187% change vs. 5 years ago
668% change vs. 10 years ago

Main Office

OVERLAND PARK, KS
5454 W. 110TH STREET, OVERLAND PARK, KS, UNITED STATES, 66211

Client AUM

Discretion AUM
Discretionary $214.6
Non-Discretionary $2.8
Total $217.4
Client AUM
Retail $135.8
Pooled $0.1
Institutional $81.6
Total $217.4
Retail Accounts AUM
Individual 41,774 $17.5
Average Individual AUM $418,401
HNW 30,632 $118.3
Average HNW AUM $3,861,139
Retail Total 72,406 $135.8
Average Retail AUM $1,874,882

ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV

SMA Custodians

Custodian Location AUM
CHARLES SCHWAB & CO., INC. SAN FRANCISCO-CA-USA $59.3
NATIONAL FINANCIAL SERVICES LLC BOSTON-MA-USA $14.8

ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV

Separately Managed Assets

Breakdown AUM
Total SMA AUM $217.3
Retail SMA AUM $135.8
Institutional SMA AUM $81.6
Asset Class % AUM
Equity Exch 11% $23.9
Equity Non-Exch 0% $0.0
Govt Agency 1% $2.2
Municipal 1% $2.2
Sovereign 0% $0.0
IG Credit 1% $2.2
HY Credit 0% $0.0
Derivatives 0% $0.0
Investment Companies 81% $176.0
Other Pools 3% $6.5
Cash 3% $6.5
Other 1% $2.2
Total 102% $221.7

ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV

Affiliates

Affiliates AUM Business Types CRD Number
UNITED CAPITAL FINANCIAL ADVISORS, LLC $17.7 134600
CREATIVE PLANNING TRUST COMPANY, LLC $0.0 trust company -
CREATIVE PLANNING LEGAL, P.A. $0.0 law firm -
CREATIVE PLANNING PAYROLL, LLC $0.0 accountancy -
UNITED CAPITAL RISK MANAGEMENT, LLC $0.0 -
CREATIVE PLANNING BUSINESS ACCOUNTING SERVICES, LLC $0.0 accountancy -
CREATIVE PLANNING TPA, LLC $0.0 accountancy -
CP STRATEGIC ADVISORS LLC $0.0 accountancy -
CREATIVE PLANNING RISK MANAGEMENT, LLC $0.0 -
CREATIVE PLANNING TAX, LLC $0.0 accountancy -
CREATIVE PLANNING INSURANCE, LLC $0.0 -

ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV

Control Persons

17 active

Name Title
MALLOUK, PETER, ALEX PRESIDENT AND CEO, TRUSTEE
MALLOUK, ALEXANDER, GEORGE TRUSTEE
ROTHOVE, MOLLY, MARIE VICE PRESIDENT
PYLE, KENNETH, RICHARD COMPLIANCE EXECUTIVE
KNAPP, JONATHAN, MICHAEL CHIEF OPERATIONS OFFICER
KAYE, DAVID, JOHN CHIEF FINANCIAL OFFICER
RICHARDSON, LEE CHIEF RISK AND CHIEF COMPLIANCE OFFICER
SCRUGGS, CHATTEN, WALKER CHIEF TECHNOLOGY OFFICER
POOLA, RAMESH, BABU CO-CHIEF INVESTMENT OFFICER
BATTMER, JAMES, LEWIS CHIEF INVESTMENT OFFICER

ADVDB.CO • SOURCE: SEC

Representatives

875 active representatives found, showing 20 random

Name City State Exams Designations
STACY MARSHALL OVERLAND PARK KS CERTIFIED FINANCIAL PLANNER
RICHARD FRIEDMAN OVERLAND PARK KS S65|2003-01-22
COLE BAKER OVERLAND PARK KS S65|2022-11-10 CERTIFIED FINANCIAL PLANNER
EALING JAHN OVERLAND PARK KS S66|1998-08-24 CERTIFIED FINANCIAL PLANNER
MATTHEW HEATLEY OVERLAND PARK KS S65|2018-08-04 CERTIFIED FINANCIAL PLANNER
CHARLES WEBB OVERLAND PARK KS S63|2008-07-07|S65|2008-09-13 CERTIFIED FINANCIAL PLANNER
JOANNE SKINNER OVERLAND PARK KS S65|2023-07-24
MICHAEL SEGALO OVERLAND PARK KS S66|2006-03-06 CERTIFIED FINANCIAL PLANNER
STEPHANIE COOPER OVERLAND PARK KS CERTIFIED FINANCIAL PLANNER
ALFRED JORDANO OVERLAND PARK KS S66|2005-09-21 CERTIFIED FINANCIAL PLANNER
KYLE BERNSTEIN OVERLAND PARK KS S65|2020-08-03
SCOTT WENECK OVERLAND PARK KS S63|2000-04-07|S66|2019-05-02
ALEXANDRA PAYNE OVERLAND PARK KS S66|2018-08-06 CERTIFIED FINANCIAL PLANNER
JEFFREY PORTER OVERLAND PARK KS S66|2002-02-14 CERTIFIED FINANCIAL PLANNER|CHARTERED FINANCIAL ANALYST
KATHLEEN DAVIS OVERLAND PARK KS S63|2012-05-03|S65|2014-02-22 CERTIFIED FINANCIAL PLANNER
KRISTI DAVENPORT OVERLAND PARK KS S65|2020-08-28
HENRY CONLON OVERLAND PARK KS S66|2002-02-15
JAMES DYER OVERLAND PARK KS S65|2021-04-05 CERTIFIED FINANCIAL PLANNER
JOSHUA TARR OVERLAND PARK KS S66|2015-10-01 CERTIFIED FINANCIAL PLANNER
JAMES CIARMELLA OVERLAND PARK KS S66|2003-07-29 CERTIFIED FINANCIAL PLANNER|CHARTERED FINANCIAL CONSULTANT

ADVDB.CO • SOURCE: SEC

History

Date AUM AUM ∆ AUM % ∆ Empl Empl ∆ Empl % ∆
2025-03-06 $217.4 $0.0 0% 1,428 0 0%
2024-04-02 $175.3 $42.1 24% 1,319 109 8%
2023-04-04 $130.5 $86.9 67% 1,165 263 23%
2022-04-01 $133.8 $83.6 62% 929 499 54%
2021-04-05 $69.5 $147.9 213% 610 818 134%
2020-04-01 $47.9 $169.5 354% 497 931 187%
2019-04-01 $36.5 $180.9 495% 464 964 208%
2018-04-02 $31.1 $186.3 600% 368 1,060 288%
2017-04-01 $24.2 $193.2 799% 250 1,178 471%
2016-04-01 $17.4 $200.0 1147% 199 1,229 618%
2015-04-01 $14.6 $202.8 1394% 186 1,242 668%
2014-04-01 $9.8 $207.6 2127% 108 1,320 1222%
2013-04-01 $6.0 $211.4 3523% 62 1,366 2203%

ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV

Other

STATE REGISTRATIONS
KS, AK-01/12/2010, AL-01/05/2011, AR-09/04/2009, AZ-02/14/2006, CA-02/14/2006, CO-02/14/2006, CT-06/02/2011, DC-07/18/2011, DE-07/18/2011, FL-02/15/2006, GA-03/09/2011, HI-03/09/2011, IA-05/27/2005, ID-01/12/2010, IL-02/14/2006, IN-04/01/2010, KS-08/10/1983, KY-04/16/2010, LA-03/09/2011, MA-02/14/2006, MD-07/18/2011, ME-04/14/2011, MI-03/09/2011, MN-01/12/2010, MO-10/25/1983, MS-03/09/2011, MT-11/17/2009, NC-02/04/2011, ND-01/12/2010, NE-10/02/2009, NH-07/18/2011, NJ-08/08/2011, NM-01/12/2010, NV-01/12/2010, NY-02/14/2006, OH-02/14/2006, OK-01/12/2010, OR-01/12/2010, PA-07/18/2011, PR-03/09/2011, RI-07/18/2011, SC-03/09/2011, SD-01/13/2010, TN-04/01/2010, TX-07/10/2001, UT-01/12/2010, VA-03/09/2011, VI-03/09/2011, VT-07/18/2011, WA-01/12/2010, WI-08/27/2010, WV-03/09/2011, WY-04/10/2018
ADVISER ACTIVITIES
FINANCIAL PLANNING
PORTFOLIO MANAGEMENT
PORTFOLIO MANAGEMENT (POOLS)
PORTFOLIO MANAGEMENT (SMB)
PENSION CONSULTING
MANAGER SELECTION
EDUCATIONAL WORKSHOPS
OTHER ACTIVITIES

ADVDB.CO • SOURCE: SEC FORM ADV