HOWE AND RUSLING, INC.

Latest filing: Sep 30, 2024 (30 days ago)

AUM

$1,675,101,033
15% change vs. 1 year ago
21% change vs. 3 years ago
42% change vs. 5 years ago
110% change vs. 10 years ago

Employee Count

23
-4% change vs. 1 year ago
28% change vs. 3 years ago
21% change vs. 5 years ago
44% change vs. 10 years ago

Main Office

ROCHESTER, NY
165 CULVER RD, ROCHESTER, NY, UNITED STATES, 14620

Client AUM

Discretion AUM
Discretionary $1.7
Non-Discretionary $0.0
Total $1.7
Client AUM
Retail $1.6
Pooled $0.0
Institutional $0.1
Total $1.7
Retail Accounts AUM
Individual 631 $0.3
Average Individual AUM $466,947
HNW 446 $1.3
Average HNW AUM $2,862,118
Retail Total 1,077 $1.6
Average Retail AUM $1,458,819

ADVDB.CO • AUM IN BILLIONS, AVERAGES IN DOLLARS • SOURCE: SEC FORM ADV

SMA Custodians

Custodian Location AUM
CHARLES SCHWAB & CO., INC. ORLANDO-FL-USA $0.8
NATIONAL FINANCIAL SERVICES LLC SMITHFIELD-RI-USA $0.7

ADVDB.CO • SMA AUM IN BILLIONS • SMA INCLUDES RETAIL AND INSTITUTIONAL • SOURCE: SEC FORM ADV

Separately Managed Assets

Breakdown AUM
Total SMA AUM $1.7
Retail SMA AUM $1.6
Institutional SMA AUM $0.1
Asset Class % AUM
Equity Exch 60% $1.0
Equity Non-Exch 0% $0.0
Govt Agency 9% $0.2
Municipal 9% $0.2
Sovereign 0% $0.0
IG Credit 16% $0.3
HY Credit 1% $0.0
Derivatives 0% $0.0
Investment Companies 0% $0.0
Other Pools 0% $0.0
Cash 6% $0.1
Other 0% $0.0
Total 101% $1.7

ADVDB.CO • AUM IN BILLIONS • POSSIBLE ROUNDING ERRORS, BUT SOME ADVISERS REPORT SUMS ≠ 100% • SOURCE: SEC FORM ADV

Affiliates

Affiliates AUM Business Types CRD Number
ANDREA M. GRAY $0.0 law firm -

ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV

Control Persons

5 active

Name Title
CAIRNS, CRAIG, DOUGLAS PRESIDENT, CEO
RYAN, CASEY, D. VICE PRESIDENT
SISSON, MARY, LISA VICE PRESIDENT
LAMBERT, EMILY, THERESE CHIEF COMPLIANCE OFFICER, VP OPERATIONS
LESTER, BRIAN, WILLIAM CHIEF INVESTMENT OFFICER

ADVDB.CO • SOURCE: SEC

Representatives

10 active representatives found

Name City State Exams Designations
CRAIG CAIRNS ROCHESTER NY S63|1997-01-06|S65|1997-09-23
DYLAN POTTER ROCHESTER NY CERTIFIED FINANCIAL PLANNER
RYAN TOMKO ROCHESTER NY S63|2011-06-28 CERTIFIED FINANCIAL PLANNER
SARAH SWAN ROCHESTER NY S65|2021-06-10
ELIZABETH PERRY ROCHESTER NY CERTIFIED FINANCIAL PLANNER
GREGORY FARRELL ROCHESTER NY S66|2005-04-29
ERIC UDVARI ROCHESTER NY S66|2015-06-18 CERTIFIED FINANCIAL PLANNER
MARY PAOLETTI ROCHESTER NY CERTIFIED FINANCIAL PLANNER
CASEY RYAN ROCHESTER NY S63|1994-03-18
MICHAEL CARRICO ROCHESTER NY S63|2016-04-28|S66|2017-11-20 CERTIFIED FINANCIAL PLANNER

ADVDB.CO • SOURCE: SEC

History

Date AUM AUM ∆ AUM % ∆ Empl Empl ∆ Empl % ∆
2024-10-01 $1.7 $0.0 0% 23 0 0%
2024-04-02 $1.7 $0.0 0% 23 0 0%
2023-04-04 $1.5 $0.2 15% 24 -1 -4%
2022-04-01 $1.5 $0.2 14% 21 2 10%
2021-04-05 $1.4 $0.3 21% 18 5 28%
2020-04-01 $1.3 $0.3 25% 18 5 28%
2019-04-01 $1.2 $0.5 42% 19 4 21%
2018-04-02 $1.1 $0.5 46% 18 5 28%
2017-04-01 $0.9 $0.7 77% 16 7 44%
2016-04-01 $0.9 $0.8 93% 16 7 44%
2015-04-01 $0.8 $0.9 106% 16 7 44%
2014-04-01 $0.8 $0.9 110% 16 7 44%
2013-04-01 $0.7 $1.0 134% 15 8 53%

ADVDB.CO • AUM IN BILLIONS • SOURCE: SEC FORM ADV

Other

STATE REGISTRATIONS
NY, AZ-08/01/1994, CA-06/09/1992, CO-06/16/2008, CT-07/07/1997, FL-09/12/1988, GA-11/20/2018, HI-04/29/2024, ID-09/27/2021, IL-11/20/2015, KY-03/31/2006, LA-11/20/2018, MA-04/15/1994, MD-03/19/2018, ME-03/31/2006, MI-02/10/2016, NC-12/05/2000, NH-10/23/2000, NJ-05/16/1996, NY-01/17/1992, OH-03/23/2015, PA-03/05/1993, SC-03/23/2015, TN-01/01/1998, TX-02/14/1996, VA-02/14/1996, VT-04/19/1996, WA-10/12/1998
ADVISER ACTIVITIES
FINANCIAL PLANNING
PORTFOLIO MANAGEMENT
PORTFOLIO MANAGEMENT (SMB)
MANAGER SELECTION
NEWSLETTERS
OTHER ACTIVITIES

ADVDB.CO • SOURCE: SEC FORM ADV